13:30 - 15:30


15:30 - 17:00

Panel discussion I: Heritage & Identity, Equity & Diversity, Didactics & Education

PANEL I HERITAGE & IDENTITY DESIGN AWARENESS: Can we make it mainstream? Design is being increasingly used as a problem solving tool, to tackle enterprise challenges and social issues. Design methods imply participation from users and citizens, and demand a basic understanding of what design is and how can design help. On the other hand, design awareness is still limited in our societies and often seen as elitist and superficial. Is it possible for design to go mainstream and be seen as part of the solution?. EQUITY & DIVERSITY RETHINKING DESIGN FOR A SOCIAL CHANGE The notion of “social design” is a very controversial one, whether it’s about the responsibility of the design professionals or it’s a new realm for the design practice. In any case, facing social issues through design requires new processes, methods and approaches that can sometimes feel conflicting with the historical concept of design. Are the current professionals prepared to exercise this kind of practice. DIDACTICS & EDUCATION EDUCATING FOR THE FUTURE Design education is a work in progress, and design itself undergoes a radical transformation. The object of design becomes increasingly inmaterial, and design skills shift from artistic talents to strategic thinking. How can we educate the designers of tomorrow, and what kind of skills will they need to face the challenges that we are counting on design to solve?

17:00 - 18:30

PANEL II: Environment, Economy & Growth, Closing

PANEL II ENVIRONMENT URBAN CHANGES THROUGH DESIGN Changing cities by design. The Valencia Declaration (2020) states that “cities should play a key role as a testing ground environment for new solutions to global challenges” and “recommends focusing on the social relevance of design and harnessing the potencial of cities to support design innovation as a tool for urban change”. Cities are the best laboratories for social design and can serve as a testing ground for higher scale transformation projects. How can cities impact and be impacted by a strategic use of design? ECONOMY & GROWTH DESIGN ACTION PLANS FROM LOCAL TO GLOBAL Design is a driver for innovation and a tool for social, environmental and economic benefit. This is the reason why different administrations and private institutions, from local to global, try to push the strategic use of design at many different levels. Many governments around the world, regional and local authorities have adopted this kind of policies in the form of Design Action Plans. What can we learn from these experiences at a national, regional and municipal levels? CLOSING DESIGN FOR INNOVATION & URBAN TRANSITION The great urban challenges and problems are deeply rooted in the activities of society. To address them, system changes are needed. Design can be an effective tool to facilitate urban changes through innovation and system transition. This session is a panel discussion of global experts with an emphasis on how design can enable and fuel innovation and urban transition.