Economist and lecturer in the Department of Applied Economics at the University of Valencia. Director of the Research Area in Economics of Culture and Tourism (Econcult). Ex-codirector of the WDC candidacy of the city of Valencia. Main Researcher of the H2020 Designscapes project. Co-Author of the White Paper on Design enabled Innovation in Europe. Responsible of the impact evaluation of the WDC2022. Leader of the european project Measuring The Social Dimension Of Culture (MESOC).