Samuel López-Lago is an Official for the European Commission – DG REGIO Regional and Urban Policy (DevOps Sector), working as a manager for the Knowledge Management and Collab team. He is also an Associate Fellow of the World Academy of Art and Science and a member of the workgroup of Design and Public Administration of the Ministry of Science and Innovation of the Government of Spain. Furthermore, he lectures in art schools and universities about design and innovation on a regular basis, and he has published two books: “Vademécum de métodos de diseño” and “Clayfulness”. In the past, he was part of the board members both of READ (Red Española de Asociaciones de Diseño) and DIEX (Asociación de Diseñadores de Extremadura).